7l777 Privacy Policy — Your Data, Our Responsibility

7l777 is an online casino and sports betting platform accessible at 7l777.onl. For the purposes of this Privacy Policy, "7l777", "we", "us", and "our" refer to the operators of the 7l777 platform. "Player", "you", and "your" refer to any individual who registers an account or otherwise uses the 7l777 Services.

If you have questions, concerns, or requests relating to this Privacy Policy or to your personal data held by 7l777, you may contact our support team at any time via the platform's live chat feature or by emailing us at:

Email: [email protected]
Support Hours: 24 hours a day, 7 days a week — Bangladesh Standard Time (BST, UTC+6)

All privacy-related enquiries are handled as a priority by our dedicated support team. We aim to respond to all data-related requests within five (5) business days.

7l777 collects personal data from Players through several channels: directly from you when you register an account or use our Services, automatically when you interact with the platform, and from third-party payment providers when you make deposits or withdrawals. The categories of personal data we collect are set out below.

2.1 Account Registration Data

• Full legal name as it appears on your national identity card (NID)
• Date of birth (used for age verification — 7l777 is strictly an 18+ platform)
• Bangladeshi mobile number (Grameenphone, Robi, Banglalink, Teletalk, or Airtel)
• Email address
• Residential address (city, division — e.g., Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, or Cox's Bazar)
• Chosen username and encrypted password

2.2 Identity Verification Data

When 7l777 initiates a Know Your Customer (KYC) check — which may occur at account registration, prior to a withdrawal, or at any point during the account lifecycle — we may request and retain copies of:

• National Identity Card (NID) — front and back
• Passport or driving licence (where NID is unavailable)
• Proof of address document (utility bill, bank statement, or similar) issued within 90 days
• Proof of payment method ownership (e.g., screenshot of bKash or Nagad registered number matching the account holder's name)

2.3 Financial Transaction Data

• Deposit and withdrawal amounts in Bangladeshi Taka (BDT)
• Payment method used (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank, or other)
• Transaction reference numbers and timestamps
• Running account balance history

2.4 Gaming and Betting Activity Data

• Games played, bet amounts, win/loss outcomes, and session durations
• Sports betting markets selected (e.g., BPL, IPL, T20 World Cup, Bangladesh Tigers fixtures)
• Bonus offers claimed and wagering progress
• Responsible gaming tool usage (deposit limits set, cooling-off periods requested, self-exclusion history)

2.5 Technical and Device Data

• IP address and approximate geographic location
• Device type, operating system, and browser version
• Unique device identifiers and fingerprint data
• Session logs including login timestamps and page interaction events
• Cookie identifiers and similar tracking technology data (see Section 8 for full cookie details)

7l777 uses the personal data we collect only for lawful, clearly defined purposes. The table below summarises each processing purpose alongside the legal basis on which we rely:

7l777 does not use your personal data for automated decision-making that produces legal or similarly significant effects, except where such processing is necessary for fraud detection or responsible gaming interventions, in which case you retain the right to request human review of any automated decision affecting your account.

7l777 does not sell your personal data to third parties. We share your personal data only in the specific circumstances described below, and only to the extent necessary for the stated purpose:

4.1 Payment Service Providers

When you make a deposit or request a withdrawal, we share the minimum necessary transactional data with the relevant payment provider — bKash, Nagad, Rocket, Upay, or the applicable bank — to facilitate the transaction. These providers operate under their own privacy policies and data protection obligations.

4.2 Game and Technology Providers

Third-party game studios and platform technology providers — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — may receive anonymised or pseudonymised session data necessary for game delivery, RNG certification audits, and technical support. These providers do not receive your full identity or financial data beyond what is technically required.

4.3 Identity Verification and Fraud Prevention Partners

To fulfil KYC obligations and prevent fraudulent account activity, 7l777 may engage specialist identity verification service providers. These partners process identity document images and verification outcomes on our behalf under strict data processing agreements.

4.4 Legal and Regulatory Disclosure

7l777 may disclose personal data to law enforcement agencies, regulatory bodies, or courts of competent jurisdiction where required to do so by applicable law, legal process, or to protect the rights, property, and safety of 7l777, its Players, or the public.

4.5 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of the 7l777 business, player personal data may be transferred to the relevant successor entity, subject to equivalent privacy protections being maintained.

7l777 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal or compliance obligations. The following general retention periods apply:

• Account data and KYC documents: Retained for a minimum of five (5) years from the date of account closure. This retention period supports our anti-money laundering obligations and dispute resolution capacity.
• Transaction records: Retained for a minimum of five (5) years from the date of each transaction, in accordance with financial record-keeping requirements.
• Gaming activity logs: Retained for three (3) years from the date of the recorded session, used for dispute resolution and responsible gaming analysis.
• Marketing consent records: Retained for as long as your marketing preferences remain active, plus two (2) years following any opt-out, to demonstrate compliance with consent requirements.
• Technical and device logs: Retained for twelve (12) months from the date of recording, used for security monitoring and fraud detection.
• Self-exclusion records: Retained indefinitely to prevent re-registration in violation of a self-exclusion agreement.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be linked to an identifiable individual.

7l777 takes the security of your personal data seriously and implements a layered set of technical and organisational measures to protect it against unauthorised access, disclosure, alteration, and destruction:

• 256-bit SSL/TLS encryption: All data transmitted between your device and the 7l777 platform is encrypted in transit using industry-standard Transport Layer Security protocols.
• Encrypted data storage: Sensitive data fields — including identity document images, payment method details, and account passwords — are encrypted at rest using AES-256 encryption.
• Access controls: Access to player personal data within the 7l777 organisation is restricted on a strict need-to-know basis. Staff with access to personal data undergo background screening and are bound by confidentiality obligations.
• Two-factor authentication (2FA): All 7l777 staff accounts with access to player data are protected by mandatory 2FA. We also strongly recommend that Players enable 2FA on their own accounts via the account security settings.
• Continuous monitoring: 7l777 employs real-time security monitoring systems that flag anomalous login behaviour, unusual transaction patterns, and potential data access breaches for immediate review.
• Regular security audits: The 7l777 platform undergoes periodic independent security assessments to identify and remediate vulnerabilities before they can be exploited.

While 7l777 applies all reasonable security measures, no online platform can guarantee absolute security against every conceivable threat. In the unlikely event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify affected Players without undue delay and take immediate remediation steps.

As a Player on the 7l777 platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team via live chat or by emailing [email protected].

• Right of access: You may request a copy of all personal data that 7l777 holds about you. We will provide this within five (5) business days of receiving a verified request.
• Right to rectification: If you believe any personal data we hold about you is inaccurate or incomplete, you may request that we correct or update it.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations described in Section 5.
• Right to restrict processing: You may request that we temporarily limit the way we process your personal data while a dispute, correction request, or objection is being resolved.
• Right to data portability: You may request a copy of your personal data in a structured, machine-readable format for transfer to another service provider.
• Right to object: You may object to processing of your personal data carried out on the basis of legitimate interest, including profiling for marketing purposes. This right does not apply where processing is required by law.
• Right to withdraw consent: Where processing is based on your consent (e.g., receipt of promotional communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal. To opt out of marketing communications, update your preferences in the account settings section or contact support directly.

7l777 will not charge a fee for exercising any of the above rights and will not discriminate against Players who choose to exercise them. We may, however, need to verify your identity before fulfilling a data request to prevent unauthorised disclosure.

7l777 uses cookies and similar tracking technologies to ensure the platform functions correctly, to remember your session preferences, and to analyse how Players interact with the site so that we can improve the experience over time.

8.1 Types of Cookies We Use

• Strictly necessary cookies: These are essential for the platform to function. They maintain your login session, store your language and currency preferences, and enable the cashier and gaming modules to operate. These cookies cannot be disabled without preventing you from using the platform.
• Performance and analytics cookies: These collect anonymised data about how Players navigate the platform — which pages are visited most frequently, where Players drop off in the registration flow, and how games are loaded. This data is used solely to improve platform performance and user experience.
• Functionality cookies: These remember your personalised settings between visits, such as your preferred game categories, notification preferences, and responsible gaming limit configurations.
• Security cookies: These support 7l777's fraud detection and account security systems, including the detection of multiple simultaneous sessions from different geographic locations.

8.2 Managing Your Cookie Preferences

You may control non-essential cookie categories through your browser settings. Most modern browsers allow you to block or delete cookies at the browser level. Please note that disabling certain cookies may affect the functionality and performance of the 7l777 platform. Instructions for managing cookies in commonly used browsers are available in each browser's help documentation.

7l777 does not use third-party advertising networks or behavioural advertising cookies on the platform. We do not serve targeted advertisements based on your browsing behaviour across external websites.

The 7l777 platform is strictly intended for adults aged 18 years and above. We do not knowingly collect, process, or retain personal data from any individual under the age of 18. Age verification checks are conducted as part of the account registration process and may be repeated at any point during a Player's time on the platform.

If 7l777 becomes aware that personal data has been collected from a person under the age of 18, we will take immediate steps to delete that data and close the associated account. Any Funds or Bonuses held in such an account will be forfeited in accordance with our Terms & Conditions.

Parents and guardians who share devices with minors are strongly encouraged to install parental control software to restrict access to online gambling platforms including 7l777. A list of recommended parental control resources is available via our Responsible Gaming page.

To deliver its Services, 7l777 may transfer your personal data to servers and service providers located outside Bangladesh. Where such transfers occur, 7l777 takes appropriate steps to ensure that your personal data receives an equivalent level of protection to that afforded within Bangladesh, including through the use of contractual data protection clauses with receiving parties and the selection of service providers operating in jurisdictions with recognised data protection frameworks.

Your personal data will not be transferred internationally for purposes beyond those described in this Privacy Policy, and 7l777 will not permit receiving parties to use your data for their own unrelated purposes.

7l777 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable laws, or the Services we offer. When material changes are made, we will notify active Players via a prominent notice on the platform and, where technically feasible, by direct notification to your registered email address or mobile number.

The effective date at the top of this document will be updated each time a revised version is published. We encourage you to review this Privacy Policy periodically to stay informed about how 7l777 handles your personal data. Continued use of the platform following publication of an updated Privacy Policy constitutes your acceptance of the revised terms.

The current version of this Privacy Policy took effect on 1 January 2026. Prior versions are available upon written request to [email protected].